AtkinsRéalis

design tool, branding, realtime, generative design, 2023

A bold new identity for a global design & engineering organization.

To empower creatives and designers working across the world, a bespoke tool was created to generate infinite unique combinations of visuals to be used in both static and motion applications.

Text & SVG Integration

Credits:
Client: AtkinsRéalis
Agency: Interbrand London

Creative Director: Adam Johnson
Design Director: Ed Andrews
Senior Designer: Maria José Arias
Designer: Lottie Evelyn
Motion: Martin Cadwallader & Richard Coldicott
Senior Client Director: Mandy Bray
Senior Client Manager: Alexis Datin
Associate Director Strategy: Kritika Singh
Senior Strategy Director CX: Daniel Keller
Strategy Director CX: Johnny Stafford
Production Director: Graham Granger

Type foundry: NaN
Creative coder: Andy Duboc
Digital partners: HYD & Investis
Ad agency partner: Cossette
Signage partner: Vi360