AtkinsRéalis

design toolbrandingrealtimegenerative design2023

A bold new identity for a global design & engineering organization.

To empower creatives and designers working across the world, a bespoke tool was created to generate infinite unique combinations of visuals to be used in both static and motion applications.

atkins

atkins

atkins

atkins

atkins

Credits:
Client: AtkinsRéalis
Agency: Interbrand London

Creative Director:
Adam Johnson
Design Director:
Ed Andrews
Senior Designer:
Maria José Arias
Designer:
Lottie Evelyn
Motion:
Martin Cadwallader & Richard Coldicott
Senior Client Director:
Mandy Bray
Senior Client Manager:
Alexis Datin
Associate Director Strategy:
Kritika Singh
Senior Strategy Director CX:
Daniel Keller
Strategy Director CX:
Johnny Stafford
Production Director:
Graham Granger

Type foundry:
NaN
Creative coder:
Andy Duboc
Digital partners:
HYD & Investis
Ad agency partner:
Cossette
Signage partner:
Vi360