NiCE

2025brandingdesign toolgenerative designrealtime

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Information:

A new identity for a global organization, leading the way in AI powered customer experience. As part of the rebrand, a generative design tool was created.

This generative tool allows the creative team at NiCE to create static images as well as looping videos in different formats and on-brand colour palettes.

Links:
Building a generative gradient tool

Credits:

Client: NiCE
Agency: Curious

Creative Communications Director:
Gary Smith
Digital Creative Director:
Tom Windsor
Design Director:
Alice Munday
Designer:
Ed Andrews
Code:
Andy Duboc

Information:

A new identity for a global organization, leading the way in AI powered customer experience. As part of the rebrand, a generative design tool was created.

This generative tool allows the creative team at NiCE to create static images as well as looping videos in different formats and on-brand colour palettes.

Links:
Building a generative gradient tool

Credits:

Client: NiCE
Agency: Curious

Creative Communications Director:
Gary Smith
Digital Creative Director:
Tom Windsor
Design Director:
Alice Munday
Designer:
Ed Andrews
Code:
Andy Duboc

Andy Duboc (b. 1988 in Paris, France) is a French digital artist and designer who uses code to express his creative vision.

He graduated in 2013 with a Master of Science from Université Lyon 2, France, and worked in the video game industry for almost 10 years thereafter.

Shifting his focus to explore the possibilities of crafting digital imagery and motion using code, he aims to create visuals that are constantly evolving and dynamic.


Exhibitions

cornell_Box

2025 - Solo Exhibition

Bideotikan

2025 - Bilbao, Spain - Festival

MIRA

2025 - Barcelona, Spain - Festival

Layer

2025 - Curated Collection

RGB

2024 - Montreal, Canada - Group Exhibition

Unity in Variety

2024 - Barcelona, Spain - Group Exhibition

Minimal

2024 - Online

GENERATIVE

2023 - Lugano, Switzerland - Group Exhibition

Responsive Dreams

2023 - Barcelona, Spain - Group Exhibition

DEMO Festival

2022 - Amsterdam, the Netherlands - Festival

FRAMED

2020 - Custom Artwork, Online

Design In Motion Festival

2019 - Amsterdam, Netherlands - Festival

MAPP_MTL

2019 - Montreal, Canada - Group Exhibition

Clients

Apple

FIELD.IO

Google

IBM

Interbrand

Logitech

NONOIA

onformative

SOOT