NiCE

2025brandingdesign toolgenerative designrealtime

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Information:

A new identity for a global organization, leading the way in AI powered customer experience. As part of the rebrand, a generative design tool was created.

This generative tool allows the creative team at NiCE to create static images as well as looping videos in different formats and on-brand colour palettes.

Links:
Building a generative gradient tool

Credits:

Client: NiCE
Agency: Curious

Creative Communications Director:
Gary Smith
Digital Creative Director:
Tom Windsor
Design Director:
Alice Munday
Designer:
Ed Andrews
Code:
Andy Duboc

Information:

A new identity for a global organization, leading the way in AI powered customer experience. As part of the rebrand, a generative design tool was created.

This generative tool allows the creative team at NiCE to create static images as well as looping videos in different formats and on-brand colour palettes.

Links:
Building a generative gradient tool

Credits:

Client: NiCE
Agency: Curious

Creative Communications Director:
Gary Smith
Digital Creative Director:
Tom Windsor
Design Director:
Alice Munday
Designer:
Ed Andrews
Code:
Andy Duboc

Andy Duboc (b. 1988 in Paris, France) is a French digital artist and designer who uses code to express his creative vision.

He graduated in 2013 with a Master of Science from Université Lyon 2, France, and worked in the video game industry for almost 10 years thereafter.

Shifting his focus to explore the possibilities of crafting digital imagery and motion using code, he aims to create visuals that are constantly evolving and dynamic.

Exhibitions & Festivals

2025 - cornell_Box - fakewhale - Solo Exhibtion

2025 - Bideotikan, Bilbao, Spain, Festival

2025 - MIRA, Barcelona, Spain, Festival

2025 - Layer, Curated Collection

2024 - RGB, Montreal, Canada, Group Exhibition

2024 - Unity in Variety, LOAD Gallery, Barcelona, Spain, Group Exhibition

2024 - Minimal, Foundation, Online

2023 - GENERATIVE, Lugano, Switzerland, Group Exhibition

2023 - Responsive Dreams, Nau Bostik, Barcelona, Spain, Group Exhibition

2022 - DEMO Festival, Amsterdam, the Netherlands, Festival

2020 - FRAMED, Custom Artwork, Online

2019 - Design In Motion Festival, Amsterdam, Netherlands, Festival

2019 - MAPP_MTL, Montreal, Canada, Group Exhibition

Clients

AtkinsRealis

Apple

FIELD.IO

Google

IBM

Interbrand

Logitech

NONOIA

onformative

SOOT

Contact

a@andbc.co

X

Instagram

Linkedin

GitHub