IBM Masters

2025AIData Visualizationrealtime

Masters

Information:

Interactive experience created for IBM in collaboration with Augusta National and the Masters.
The experience allows users to explore 9 years of data, covering 289 players and 266,939 shots across the Augusta golf course.

I contributed to look development, rendering, and overall performance optimization, including tree impostor generation and integration, occlusion culling, and distance-based LOD for shot trails.

Credits:

Client: IBM
Agency: FIELD.IO

Creative Direction:
Mike Hughes
Technical Direction:
Jonas Otto
Production:
Kerem Demirayak
Development:
Guido Schmidt
Marc Winklhofer
Andrew Nelson
Faye Scouler
Fabian Tjoe-A-On
Claus Helfenschneider
João Fonseca
Andy Duboc
Andrea Zucchetti
Chelsi Goliath
Design:
Max Palmer
Nike Kuschick
Betty Lu
3D Design:
Julien Bauzin
Riccardo Torresi
Max DXMIQ
Matei Bacanu
Tiago Pires
Physical Engineering:
Jan Bernstein
Mickey van Olst
Sound Design:
Jamie Teasdale

Information:

Interactive experience created for IBM in collaboration with Augusta National and the Masters.
The experience allows users to explore 9 years of data, covering 289 players and 266,939 shots across the Augusta golf course.

I contributed to look development, rendering, and overall performance optimization, including tree impostor generation and integration, occlusion culling, and distance-based LOD for shot trails.

Credits:

Client: IBM
Agency: FIELD.IO

Creative Direction:
Mike Hughes
Technical Direction:
Jonas Otto
Production:
Kerem Demirayak
Development:
Guido Schmidt
Marc Winklhofer
Andrew Nelson
Faye Scouler
Fabian Tjoe-A-On
Claus Helfenschneider
João Fonseca
Andy Duboc
Andrea Zucchetti
Chelsi Goliath
Design:
Max Palmer
Nike Kuschick
Betty Lu
3D Design:
Julien Bauzin
Riccardo Torresi
Max DXMIQ
Matei Bacanu
Tiago Pires
Physical Engineering:
Jan Bernstein
Mickey van Olst
Sound Design:
Jamie Teasdale

Andy Duboc (b. 1988 in Paris, France) is a French digital artist and designer who uses code to express his creative vision.

He graduated in 2013 with a Master of Science from Université Lyon 2, France, and worked in the video game industry for almost 10 years thereafter.

Shifting his focus to explore the possibilities of crafting digital imagery and motion using code, he aims to create visuals that are constantly evolving and dynamic.


Exhibitions

cornell_Box

2025 - Solo Exhibition

Bideotikan

2025 - Bilbao, Spain - Festival

MIRA

2025 - Barcelona, Spain - Festival

Layer

2025 - Curated Collection

RGB

2024 - Montreal, Canada - Group Exhibition

Unity in Variety

2024 - Barcelona, Spain - Group Exhibition

Minimal

2024 - Online

GENERATIVE

2023 - Lugano, Switzerland - Group Exhibition

Responsive Dreams

2023 - Barcelona, Spain - Group Exhibition

DEMO Festival

2022 - Amsterdam, the Netherlands - Festival

FRAMED

2020 - Custom Artwork, Online

Design In Motion Festival

2019 - Amsterdam, Netherlands - Festival

MAPP_MTL

2019 - Montreal, Canada - Group Exhibition

Clients

Apple

FIELD.IO

Google

IBM

Interbrand

Logitech

NONOIA

onformative

SOOT